Old Craft Marketing · Direct Mail
Direct mail that lands in real mailboxes.
A mailing planned, designed, printed, addressed, and sent for your business, start to finish. No dashboards, no ticket numbers. One call to Miles and the piece gets made by real people and read by real neighbors.
Based in Wallingford, serving Wallingford, Cheshire, North Haven, Hamden, Southington businesses with print and mail services.
What goes in the mail
If it comes off a press, we can mail it.
No. I
Postcards
The workhorse. A sharp card in the mailbox that gets read on the walk back from it.
No. II
Letters and self-mailers
A personal note or a folded piece that opens up into your whole offer.
No. III
Brochures and catalogs
The full story, printed and mailed to the people most likely to buy.
No. IV
Door hangers
For the neighborhoods you actually work in, hung by hand, not lost in a feed.
No. V
Menus and specials
Restaurants and takeout spots, straight into the kitchens nearby.
No. VI
Print ads and inserts
The pieces that ride along with something else and get a second look.
How it works
Simple as a handshake.
- 1.
Tell Miles the goal
Call or text and say what you want the mailing to do: fill tables, book jobs, announce an opening. He'll tell you straight what piece fits.
- 2.
We make the piece
A real designer lays it out, a real Connecticut print shop runs it, and proofs get checked before anything leaves the shop.
- 3.
It lands in mailboxes
Addressed, sorted, and mailed to the neighborhoods and customers you want to reach. You get told when it drops.
Why the mailbox
The mailbox still works.
Around Wallingford, Cheshire, North Haven, Hamden, and Southington, people still walk out to the mailbox every day. A good piece of mail gets opened, read twice, and stuck on the fridge. It doesn't get scrolled past, and it doesn't need an algorithm's permission to be seen.
That's the whole idea behind Old Craft: physical marketing made by Connecticut craftspeople, for businesses whose customers live a few minutes away. Your mailing is printed by a real shop and checked by a real person before it ever reaches a doorstep.
The Mailbox Still Works: a closer look at the pieces we put in the mail.
Call or text Miles Herrick
Your next mailing starts with one call.
Tell Miles what you need. He'll put the right Connecticut craftspeople on it and keep you posted until it's in your hands.